While the Ferrari Luce is getting criticised in some parts of the world, it seems to have worked its charm in China. As per reports, the Italian EV has been launched here recently and has been completely sold out.
The Ferrari Luce has been priced in China at 3,988,000 yuan, or $586,600. Only 88 units of Ferrari’s first electric vehicle have been allocated for the Chinese market. And all of them have been sold out immediately.
This is very interesting because there’s no shortage of luxurious and high-performance electric vehicles in China. In fact, there are plenty of options available from the homegrown companies. Even after that, the Luce getting sold out instantly means that there is still demand for “status symbol” vehicles preferred by the ultra-rich.
The Ferrari Luce is also trending in Thailand. Its demand is already building strongly, well ahead of its late 2027 deliveries. On the other side of the globe, however, Ferrari sales consultants, who are reaching out to potential customers, are getting unexpected replies.
Source: Car News China
